Following the long lines and bustle of Black Friday sales following Thanksgiving this year, reports from the Small Business Saturday Consumer Insights Survey, released by the National Federation of Independent Business (NFIB) last week, showed that awareness of the movement has pumped more dollars back into local shopping districts since last year.
According to the report, 71 percent of U.S. shoppers were aware of the incentive-based holiday, observed on Saturday, November 30, as opposed to 67 percent this time last year. Of which, 46 percent said they actually shopped at local retailers during the event, according to the report.
It was also reported that consumers heading to local boutiques and markets spent nearly $5.7 billion on the day, an increase of 3.6 percent from $5.5 billion spent in 2012.
Business owners also took advantage of more than 346,000 free web-based marketing tools to help get the word out about their sales.
The numbers are a good sign and step toward a much-needed deeper support of a struggling Main Street.
While the day brought small businesses back from a reported seven-month low, it should be apparent that more efforts are needed to support. As you look to spend your hard-earned dollars this holiday season, consider spending some of it at your neighborhood businesses.