On view from Tuesday, December 6 through January 3 2012, Where Am I gallery takes over a full block of previously vacant store front windows on Classon Avenue in Prospect Heights, only one block away from the Brooklyn Museum to present Food Lust: Shock Candy, which features works from artists Claire Lieberman, Laura Murray, Lorelei Ramirez, Martha Rich, and Matt Schwartz.
The exhibition will transform six store front windows in the heart of Brooklyn into an artistic candy land.
Bright colors and delicious looking contemporary art will change the nature of window shopping, just in time to offer an interesting contrast to the regular holiday displays.
Food Lust: Shock Candy will have displays of sculptures made of Jell-O, photography of mouthwatering desserts, paintings on vintage recipe books, and polaroids that will tease your taste buds.
Food Lust: Shock Candy is part of the overarching theme Food Lust.
“I have always been attracted to candy – the colors, the enjoyment, the variety, the indulgence – and I wanted to use the theme to connect several artists whose works had deeper meanings,” said Naomi Huth, the curator of the exhibition. “In addition, I wanted to remind viewers that contemporary art can be fun and accessible.”
The inspiration, she says, came from a little art history, Felix Gonzalez-Torres Untitled (portrait of Ross in LA) (1991), and pop culture, the game Candyland.
There will be three storefront windows on Classon Avenue between Eastern Parkway and Lincoln Road (845-841 Classon Avenue), one large one on the corner of Classon Avenue and Lincoln Rd (835 Classon), and two on Lincoln Road between Classon and Franklin Ave (466-468 Lincoln Rd). The stores wrap around the corner in an “L” shape.
Where Am I is a new pop-up gallery, created by Huth, that curates exhibitions centralized around a general theme to create an all-encompassing visual experience.
As a temporary gallery, Where Am I has no home location, instead occupying the temporarily vacant spaces in New York City, stimulating a new desire for the space and the location.
Where Am I uses the art of local New York artists to transform abandoned spaces, and curate public programs and performances that relate to the theme of the exhibition.
“Where Am I began in August but this is the first exhibition that I have done,” Huth said. “The next one is planned for early spring. I will be moving the gallery around the boroughs, but right now, I think it will be in Brooklyn for a bit since there is a multitude of vacant spaces around.”
Huth, a New York City native, who works at the New Museum’s Museum as Hub Fellow, started the gallery as an extension of her thesis, Artist Stores: An Evolution in Art and Commerce, which examines the relationship between art and commerce through the lens of the artist store in the work of Claes Oldenburg, Keith Haring, and Takashi Murakami.
“Pop-up galleries not only fill vacant spaces, creating a better economic environment for the neighborhood, but they create a unique environment that engages visitors and generates interactivity,” she said. “I also wanted to provide lower cost art, while showcasing local artist and teaching people about different types of contemporary art.”
For more information, visit whereamigallery.org.