“You shouldn’t let a dog eat anything you wouldn’t eat yourself,” Mandelbaum said, speaking of the highly processed “junk food” available at most supermarkets and pet stores for dogs, which Mandelbaum said lack the essential ingredients that provide a well-balanced diet.
Mandelbaum, owner and co-founder of Evermore Pet Food, located in Astoria, even went on a diet of her own home-cooked dog food for a month, just to show locals how serious she was about pet nutrition.
“It was an acquired taste,” Mandelbaum admitted, but also shared that she felt good about helping give the same food combination out as healthy meals for local dogs.
Growing up in Brooklyn with a passion for painting, Mandelbaum walked dogs on the side to help make ends meet. As time passed, the idea of opening her own pet store became more appealing.
With the help of friend Alison Weiner, who had a background in culinary arts, the two decided to open a shop that would cater to a healthier canine.
“I thought, if we’re going to do this, we’re going to do it right,” the 31-year-old said, who opened the shop in 2009.
To add to the mix, Mandelbaum also performs as an amateur aerialist at Muse Brooklyn, and is currently working on her performance in the Le Cirque Du Paws, where she will play a dog and even eat some of her own pet food on stage.
While the event has yet to be scheduled, Mandelbaum’s keeping busy making sure every dog has its day—with the proper nutritional ingredients.
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