The city's alternative plan represents too much of a gamble, though city officials refuse to admit so.
The plan relies on polluters voluntarily agreeing to pay for the cleanup, which almost never happens, and on Congressional funding this paper reported is an absolute long shot, at very best.
The alternative approach was devised primarily to protect development interests along the canal. That's not what this is or should be about; the project is about improving our environment, period.
Though the Superfund approach has its own share of uncertainties, it's clear the Environmental Protection Agency prioritizes environmental cleanup above all else. It might take the EPA a long time to clean the Gowanus, but they're the only government entity that can get the job done, and get it done right.