Marija Pavic
by Holly Tsang
Oct 26, 2010 | 19407 views | 0 0 comments | 266 266 recommendations | email to a friend | print
What girl hasn’t wanted something and bought it, regardless of whether or not it was a well-thought out purchase? That’s exactly what Marija Pavic did when Astoria boutique Candy Plum went up for sale.

Not only did she work at the boutique on weekends, but she also had her jewelry line stocked there. When she learned her favorite store was facing closure, she panicked a little.

“I couldn’t let it close - where would all these Astoria people go?” said Pavic. “It was a big impulse buy but I don’t regret it at all. No matter how much time it takes, I love every second of it.”

And indeed, half a year after she acquired the business, Pavic is still looking for an inventory tracking system that works for her and the designers she carries in her boutique. She keeps them very involved because, as an independent designer herself, she treats her designers the way she would want to be treated.

Pavic estimates 75 percent of the designers stocked in Candy Plum are local, including her own line, Miz Krafty. She described her designs as playful and fun, but with a mature edge to it.

“I make things I would personally wear and are very versatile,” she said. “Things you could dress up and wear to a wedding or dress down with a T-shirt for a night out.”

In fact, she recently designed jewelry for a friend’s entire bridal party. What’s next for Candy Plum? Open calls for designers, said Pavic, and online shopping. In terms of Miz Krafty, the brand has already expanded into hair accessories, but Pavic envisions an apparel line by next summer. Currently she works at a pharmaceutical marketing company, but eventually she would like to pursue her design dreams full-time.

“Finally knowing what I want to do with my life is great,” said Pavic. “If someone buys something from my store and they love it, even if it’s not mine, I light up inside.”

Candy Plum (, 718-721-2299) is located at 30-98 36th Street in Astoria. Find Candy Plum on Facebook to stay up-to-date with the boutique! A weekly trunk show featuring two designers is planned for every Saturday in December.

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