And it is the title that will be fought for when Jorge Masvidal (34-13) and Nate Diaz (20-11) headline the UFC’s 500th event at Madison Square Garden on November 2.
“I said to my guys, ‘tell me if I’m crazy,’ but what do you think about us having a baddest mother[expletive] in the world belt?” said White. “And my guys loved it. We started to design it. I will physically have that belt when we come back in New York.”
Both Masvidal and Diaz were in New York City to promote the bout for the BMF Championship.
Asked if he desires a Welterweight title shot or a bout with Conor McGregor after a potential victory, Masvidal opted for the “anybody with a title” answer.
“You can’t ask me that because this man right hereI’m too much man for that dude, so don’t bring that dude up anymore in my interviews,” Masvidal said, referring to comments made by White.
“That fight is not available,” Masvidal said. “I want anyone’s head attached to a belt.”
The fight itself doesn’t need words, however. There’s a reason they’re going to sell out Madison Square Garden despite not being contested for a traditional title belt because the bout is a fight fan’s fight.
Masdival and Diaz are two of the most immensely respected veteran fighters in mixed martial arts, and two of the most noteworthy non-champions in the UFC’s history.
Through their presence alone the fight already sold out $10,000 tickets within the first 24 hours, and is on track to sell out less than one week after going on sale.
Through actions, through built up star power, and through taking on all comers, the two veterans found each other in the latter stages of their respective careers, but neither one is at a crossroads.
Both will likely on see their star power grow even in a potential defeat because of what they’ve given to the game. It’s been a long time coming.