New $1.5M marketing campaign to spotlight Flushing
by Erica Finocchio
Jun 13, 2017 | 4340 views | 0 0 comments | 18 18 recommendations | email to a friend | print
Asians Americans for Equality and the Greater Flushing Chamber of Commerce announced a new marketing campaign last week.

Dubbed “Flushing Fantastic,” the program is funded with a $1.55 million grant through the Department of Small Business Services' (SBS) Neighborhood 360 program.

“Strong neighborhoods are the backbone of our city, and the $1.55 million in investments to Flushing is going a long way towards revitalizing key commercial corridors,” said SBS commissioner Gregg Bishop. “We are responding to local needs to support small business growth and build more vibrant neighborhoods for all New Yorkers.”

Chamber executive director John Choe explained details of the program and shared a short film on Helen You, owner of Dumpling Galaxy.

“Flushing is really the new face of entrepreneurship of New York,” said Choe. “This campaign will build a personal connection to the many talented business people, promote merchants and cultural institutions in Flushing, and make it easier to travel to.

“We feel it’s important to give the business people in Flushing a sense of dignity,” he added.

The campaign has three distinct facets. The first is “Flushing A-Z,” which will showcase the neighborhood's landmarks and cultural spots. “The Real New York” will put a spotlight on Flushing businesses through inspirational stories.

Finally, “The Global Adventurer” encourages people to create their own fun and interesting experience in Flushing.

The campaign will also promote activities such as Flushing Night Out, a community market and social event, and the Flushing Green Market.

Promotional materials showcasing different events in Flushing will be placed at at hotels and museums in Manhattan and Brooklyn.

“This is one of the most dynamic and multicultural areas in the world,” said David Lee of HSBC, a 25-year resident of Flushing. “I think the more we can get domestic tourists and tourists from other parts of the borough to Flushing it will benefit us economically.”

“I think Flushing is the greatest kept secret outside of Queens, and I’m really excited to see what will come out of this campaign,” he added.

The launch event also featured a panel discussion with Isabelle Leighton, Rob MacKay, director of the Queens Tourism Council, Brendan Crain, program director for Open House New York, and Joe DiStefano, food critic and culinary tour guide for Chopsticks+Marrow.

"Flushing has a number of untapped resources that stand to greatly benefit from a coordinated marketing campaign," said Councilman Peter Koo. "I'd like to thank all the participating groups for coming together to highlight our points of interest and troubleshoot our common problems."
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