New W'burg store combines original music with original fashion
by Kathleen Lees
Nov 13, 2012 | 3625 views | 0 0 comments | 19 19 recommendations | email to a friend | print
For some people, it’s all about the music, and for others it’s all about the fashion. In Emmy Wildwood’s case, it’s about both.

“Playing in bands, people always asked me where I got the things I wore on stage,” said Wildwood, owner and founder of the new store Tiger Blanket Records and Vintage Boutique, a boutique and clothing store/record label in Williamsburg that will open next week.

A native of Tucson, Arizona, Emmy got her glam rock inspiration for the shop from ideas involving her first clothing store, The Hang Up, which she eventually sold to pursue her music career.

After moving to Brooklyn in 2008 and starting two bands—including the immediately buzzed about power rock trio VELTA—Wildwood decided to combine her business sense, glamorous garb and love for music into one brand—Tiger Blanket Records.

Located at 421 Graham Ave., Wildwood said the store will carry a mix of rock ‘n’ roll mash up men’s and women’s collectable concert t-shirts, leather motorcycle jackets, vintage jeans and beautiful dresses that have been handpicked by hers truly.

“The clothes literally come from everywhere, but it’s good quality stuff,” said Wildwood, who added that all apparel was affordable.

As for the store’s name, Wildwood said it stems from a childhood memory.

“I wanted to have the feeling of a 70s/80s clubhouse,” Wildwood said of the shop, referencing the giant tiger blanket that hangs on the wall of the store. “I remember seeing those as a kid, and I was like ‘that’s what I want here.’”

The record label, Tiger Blanket Records, which was started five years ago, was always one of Wildwood's dreams.

“Establishing a record label in New York City was always part of the plan,” she said. “So, I thought, wouldn’t it be amazing to have a venue by which I could bring those together.”

Now that she has, Wildwood is hoping to open another store somewhere in Brooklyn with everything from prom dresses to punk rock shirts. But for now, she admits “we’re taking it one step at a time.”

The store officially opens on Wed., Nov. 21. For more info, visit

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