The cable company recently zeroed in on breaking news in the borough with a program called Your Queens New Now (YQNN). It aims to reach its viewers every fifteen minutes past the hour seven days a week, offering local news, politics, transportation and education issues, and sports.
With the exceptions of the 7, 9 and 10 p.m. hours along with 12:15 a.m., the four-minute segments run on NY1 every hour throughout the day. The Jamaica-based bureau has cameras, an editing room, and reporters who are in and out of the office throughout the day covering local happenings. Those behind the initiative believe that the borough is an integral part of New York City.
Harriet Novet, regional vice president of Public Affairs for Time Warner Cable, was born, raised, and educated in Queens. So she not only knows the borough, but also appreciates its wide array of communities that mark its uniqueness.
After a census survey revealed 2.2 million now call Queens home, Time Warner was inspired to create the NY1 Queens bureau to accentuate what Novet calls "hyper-local" news. The sheer magnitude of the borough and its eclectic nature were a perfect mix for Time Warner.
"Plus Queens has residents from 100 nations," adds Novet. "It is without question the most magnificently diverse place on this planet."
She also believes the NY1 local news has set the tone for citizen journalism and widespread blogging.
"A city like New York needed its own news channel," she said of when NY1 was established in 1991.
With that idea, the Queens bureau is following the trailblazing tone it set with NY1.
"That was something we realized was very important because the borough is so big," said Novet. "There is news happening all the time, and to have everybody have immediate access is the key."
In all, the operation has left those involved content with the results, and Novet said that people have been reacting to NY1 Queens very well.
"As a Queens resident and a newshound I couldn't be happier," Novet said.
To contact the newsroom with a story idea, residents are invited to call (718) 526-5704 or e-mail the news channel at email@example.com.