Local artists work on painting Mr. Brainwash's mural onto the side of the new 205N10 building.
Local artists work on painting Mr. Brainwash's mural onto the side of the new 205N10 building.
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Mr. Brainwash's mural on the new 250N10 luxury apartment building in Williamsburg.
Mr. Brainwash's mural on the new 250N10 luxury apartment building in Williamsburg.
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One of world’s most popular street artists paints 250N10 mural
by Jess Berry
Jul 23, 2014 | 72 views | 0 0 comments | 2 2 recommendations | email to a friend | print
Mr. Brainwash's mural on the new 250N10 luxury apartment building in Williamsburg.
Mr. Brainwash's mural on the new 250N10 luxury apartment building in Williamsburg.
slideshow
Local artists work on painting Mr. Brainwash's mural onto the side of the new 205N10 building.
Local artists work on painting Mr. Brainwash's mural onto the side of the new 205N10 building.
slideshow
Residents of 250N10, a new luxury apartment building in Williamsburg, will have no trouble directing visitors to their home. “It’s the one with the Mr. Brainwash mural.” An arresting view for any passerby, the mural, completed this week, spans the length of the entire building, displaying an artistic view of the neighborhood’s history with a bold reminder that “Life is Beautiful.” Internationally renowned street artist Thierry Guetta, known as Mr. Brainwash, designed the massive piece of art using his signature tagline and collage style. But despite the themes that make this piece a distinct Brainwash work of art, David Sigman, executive vice president of building developer LCOR, felt it was important that the mural reflect the neighborhood of Williamsburg. “We made the wall available and said, ‘Tell us what you’re thinking about,’” Sigman said of the collaboration with Guetta. “He came back with a couple of pieces that were very similar to work that he’s already done, but if we have a complaint about street art today, it’s that it isn’t specific to the place. It can be on any wall.” That was when Sigman started doing some research into the neighborhood. The building, located at 250 North 10th St., is right off of Roebling Street. Sigman said a quick poll of the residents showed that many had no idea who the Roeblings were. It turns out that John Augustus Roebling was the designer of the Brooklyn Bridge, and his son Charles Roebling worked on completing its construction. Then, to make the mural even more local, Sigman did some additional research into the designer of the Williamsburg Bridge, Henry Hornbostel. Sigman provided Guetta with old pictures of the men, which were then included into the final product — a mesh of the past and present, and an homage to the history of the vibrant neighborhood of Williamsburg. While Mr. Brainwash designed the piece, it was a group of three local Brooklyn artists who took the electronically transmitted piece, blew it up, stenciled it onto the building and then painted it. The entire drawing and painting process took just over two weeks, according to Chris Seriale, a collector of Mr. Brainwash’s work, manager of the installation and member of New World Group, the firm that handled the residential marketing at 250N10. It was Seriale who introduced the developers of the building to Mr. Brainwash, knowing his work — and the artist — personally. “I’m a collector,” Seriale said, “so I’ve been following Mr. Brainwash’s career since he started. I’ve met him a lot of times throughout the collecting process.” Seriale called Brainwash “one of the top three most influential street artists in the world today,” and said that the mural is the first permanent piece of his in New York. He has work featured around the world, with most of his U.S. artwork in Los Angeles. At press time, Mr. Brainwash had not come to see the finished mural, but Seriale said he had sent Mr. Brainwash pictures throughout the process. “He’s seen the images of it and he loves it,” Seriale said. “He’s freaking out about it.”
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Students from M.S. 126 won first place at the Golden Apple Awards ceremony for the Reduce & Reuse Challenge in 2013.
Students from M.S. 126 won first place at the Golden Apple Awards ceremony for the Reduce & Reuse Challenge in 2013.
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Brooklyn bartenders spice things up with Salamander Sauce
by Chase Collum
Jul 23, 2014 | 260 views | 0 0 comments | 1 1 recommendations | email to a friend | print
Salamander Sauce Spicy Cocktail Competition
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Mixology is quickly regaining popularity in Brooklyn, as the demand for cocktail bars is on the rise. At one such bar on Fifth Avenue in Park Slope, four of Brooklyn’s most particular mixologists gathered to test their skills in the first-ever Salamander Sauce spicy cocktail competition on Monday. The bar was Backyard, located at 388 Fifth Ave. just across the street from Chip Shop and opened in 2012. The contenders included Alex Murray, the principal bartender at Backyard, along with tender friends Tara Lynne, Davina Thomasula of ForkNPlate.com, and Tom Gebbia. Each of the bartenders mixed unique and tasty beverages, including Murray’s Señor Salamander, a light cocktail with refreshing cucumber accents, Lynne’s pineapple-infused Svengali, Thomasula’s Salarita, a twist on the margarita, and Gebbia’s Rear Admiral, a twist on the traditional Gimlet using Gin. While judges Courtney Sheets, Michael Krause and Laura Gaber were enthusiastic about each of the cocktails, it was Thomasula’s spicy strawberry Salarita that came away as champion. For the drink, she used a Black Pepper Chile Simple Syrup she had mixed herself prior to the competition, cored and hulled strawberries, tequila, fresh lime juice, and Salamander strawberry hot sauce, all garnished with a small Thai chili pepper and a fresh lime wheel. “Tonight is just about having fun, and putting together some recipes for the website that we can share,” said Tim Kavarnos, founder of Salamander Sauce, a local hot sauce company aimed at adding heat without killing flavor. Kavarnos said he has always been a fan of spicy food, but he’s not so keen on hot sauces that overpower the flavor profiles of the foods he’s trying to enjoy. That’s why he founded Salamander Sauce in 2012. “Most of the hot sauces out there are either vinegar-flavored with a little bit of heat, raw heat that also tastes like crap – just burns your mouth and isn’t a nice flavor, just kills the food – or some mixture thereof,” Kavarnos said. “I love hot, spicy food. I want flavor. Make it as hot as you want, I don’t care if I’m dripping sweat, I just want to taste the food.” Kavarnos explained that he was first inspired to start making his own hot sauce after he saw a cook at Stone Park Café mixing his own sauce in the kitchen. “One of the cooks at work took some hot peppers, through them in a blender with olive oil, garlic, a little salt and pepper and said, ‘here’s some hot sauce, put it out with our family meal,’ and I went home and started Googling hot sauce recipes,” Kavarnos said. To date, Kavarnos has run two successful Kickstarter campaigns to fund the bottling and packaging of his sauces for sale at the Union Square farmers market, and during the last campaign that recently concluded, he raised $8,777 from 222 backers with a goal of only $1,000. As a result, he was able to launch a fourth flavor, Whiskey sauce, to join his Original, Tropical and Strawberry sauces. After the competition, Gebbia said he uses Kavarnos’ sauces regularly because he knows that they’re going to be consistently tasty. “He’s very specific about all the ingredients he uses,” Gebbia said. “If it doesn’t come out to his specs, then he doesn’t want it, and that’s how it should be. I have about a dozen bottles of Salamander Sauce around my kitchen.”
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