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By Brian Winter SAO PAULO (Reuters) - When Brazil first won the right to host the 2014 soccer World Cup, officials knew they would need a modern stadium with more than 65,000 seats in the country's biggest city. As it happened, Sao Paulo had just such an arena: Cicero Pompeu de Toledo Stadium, known as "Morumbi," standing amid a sea of orange-roofed mansions on the western side of the city. But after nearly three years of negotiations and delays, World Cup organizers instead opted to build a brand-new stadium on the poorer eastern edge of town - a decision that involved a popular former president, one of Brazil's most bitter soccer rivalries, and no small degree of controversy. Scrutiny of that decision has intensified following a fatal accident on November 27 at the building site of the new stadium, called Arena Corinthians.