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By Kate Holton and Martinne Geller LONDON (Reuters) - U.S cigarette makers Reynolds American Inc and Lorillard Inc are in talks on a possible multi-billion dollar disposal to Britain's Imperial Tobacco Group Plc, as part of efforts to ease antitrust concerns over their planned merger. Confirming what people familiar with the matter previously told Reuters, Imperial, known for the Gauloises and Davidoff brands, said it was in talks on a possible acquisition from the two U.S.-based companies that would expand its presence in what remains one of the world's largest and most profitable cigarette markets. A source familiar with the matter said Imperial was lining up about $7 billion to finance the potential purchase. Citing people familiar with the matter, Reuters also previously reported Reynolds and Lorillard were in advanced talks about a deal that would merge the No.2 and No.3 U.S. cigarette makers and would involve the divestment of some brands such as Kool and Salem to ease potential antitrust concerns.