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A new documentary shines a worrying and grisly light on a growing Latino pop culture phenomenon in the United States inspired by the deadly drug violence which has ravaged neighboring Mexico. "Narco Cultura" depicts the "narco clubs" of the southern and southwestern US, from Los Angeles to Atlanta, where fans come to hear popular music glorifying Mexico's drug cartels. Mexico's "narcocorridos," as the ballads are called, are catchy, up-tempo odes to a dangerous, often deadly, criminal life -- likened to America's violence filled "gangsta rap" music. The film by Israeli-American photographer Shaul Schwarz contrasts the grim life of a crime scene investigator in Ciudad Juarez, one of Mexico's most violence-torn cities, with the glamour of a top narcocorrido singer from Los Angeles.