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The World Health Organization on Wednesday urged the recommended daily intake of hidden sugar be halved, as it steps up the fight against obesity. The UN health agency confirmed previous guidelines that sugars should make up less than 10 percent of a person's total daily energy intake, but in a new twist said countries should strive for half that amount. The UN agency pointed out that much of the so-called free sugars we consume today are "hidden" in processed foods that are not usually seen as sweet, like ketchup, which contains a full teaspoon of sugar in each tablespoon. "In reality, we find (these sugars) in the majority of products," said Francesco Branca, who heads the WHO's Department of Nutrition for Health and Development.