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The World Health Organization on Wednesday urged a dramatic drop in the consumption of sugar, "hidden" in everything from sodas and ketchup, as it steps up the fight against obesity. The UN health agency had previously issued guidelines that sugars should make up less than 10 percent of a person's total daily energy intake, but in a new twist urged countries to strive for half that. Health-hazardous free sugars, in the form of table sugar, fructose or glucose for instance, are added to foods and drinks by manufacturers, cooks and consumers themselves, and are naturally present in substances like honey and fruit juices. The UN agency pointed out that much of the so-called free sugars we consume today are "hidden" in processed foods that are not usually seen as sweet, like ketchup, which contains a full teaspoon of the sugar in each tablespoon.