Receive Breaking News updates as they occur
With a smartphone that slots together piece by piece like Lego, US Internet giant Google is trying to reinvent the mobile as most phone makers are honing sleeker handsets. The company aims to challenge its rival Apple's thin iPhones with the Google Ara project, giving smartphone aficionados the option to build their phone themselves. Anlysts say tech boffins will love it but remain cautious about how popular it may be compared to polished conventional smartphones that sit snugly in the palm. Google says the Ara phone is part of its bid to widen Internet access to users in developing countries and could create a new industry for assembly-ready handset parts.