Michael McGregor, the head of communications for the company, said the team at Kickstarter felt a little “cooped up” over the winter and just wanted to show the community their new facility.
“It was our birthday the other day and we just wanted to have people over,” McGregor said. “We thought it would be fun to show a bunch of cool stuff we have here and do some demos.”
Allison Kave, founder of Brooklyn-based desert and cocktail bar Butter and Scotch, used Kickstarter to raise just over $50,000 to help sign the lease on their new storefront in Crown Heights.
“I think this really helps you connect to your neighbors that was never really available before,” Kave said. “Now that so much is done online and through social media, this is really a good way to target the people who live in the area where we’re going to be opening.”
Sogoal “Sogi” Zolghadri, founder of Sogi’s Honey Bakeshop, has been in the business of combining her lifelong love of painting and baking out of her home for the last several years, and now through Kickstarter is on her way to a studio space.
“I was doing this just for fun and I wanted take it more seriously,” Zolghadri said. “So I raised the funds to hopefully get a real kitchen and blow this thing up.”
Although Zolghardri asked Kickstarter supporters for $65,000 to move her cookie painting business to a studio space, she raised nearly $92,000.
“I was totally surprised,” she said. “Between the amount that we pushed on social media and how much people love sweets, we were able to surpass our goal.”