The website, designed by Brooklyn-based technology team BlankSlate, will include information on the best places to eat, play, stay and shop.
“Brooklyn has everything a global city can offer: theaters, beaches, amusement parks, bars, restaurants, hotels, parks, beautiful architecture and a great community of 2.6 million of the most diverse neighbors you will find anywhere,” Chamber President and CEO Carlo Scissura said.
“ExploreBK is going to take all those great things that make us the coolest city in the world and put them into a simple, easy-to-use guide for residents and tourists to move beyond the foot of the Brooklyn Bridge and really explore Brooklyn,” he added.
The site has Brooklyn-centric editorial content written by Brooklyn bloggers, an events calendar and neighborhood pages.
According to BlankSlate, however, the biggest selling point of the site is the searchable directory of every business, restaurant, park and point of interest in Brooklyn.
The directory is run through BlankSlate Pages, a program that gathers content about each business from social media sites, Google and other sources around the web to create profiles that business owners can then customize.
“We see Pages as a way to unify the local experience for consumers, businesses and destinations through mapping everything in their local world,” CEO of BlankSlate Kael Goodman said.
“Whereas traditional tourism content can be somewhat static, Pages gives businesses, restaurants, hotels and local governments a way to keep their content up-to-date and will give visitors to ExploreBK.com an informative, immersive Brooklyn experience like never before,” he added.