Through the program, residents are urged to walk, bike, carpool and utilize public transportation to reduce traffic congestion and emissions harmful to the environment.
Commissioner Polly Trottenberg said she was excited to help residents take advantage of the sustainable transportation options that are available to them.
“From walking, biking, carpooling to public transit, Go Smart NYC will help residents of the World’s Borough make smart, sustainable transportation choices that can save them time and money,” she said.
The initiative gives residents access to a free travel toolkit. The toolkit includes personalized travel information, explains available modes of transportation, and contains Vision Zero safety and educational information.
Participants can register at letsgosmart.nyc to log their trips and track travel spending, physical activity and environmental impact, and ultimately earn discount rewards at over 20 local businesses, which range from clothing stores to restaurants to gyms.
“This is a win-win: increasing residents’ use of public transit, biking, carpooling or just plain walking will reduce traffic congestion,” said Theodore Renz, executive director of the Ridgewood Local Development Corporation, which is partnering with DOT on the program. “At the same time, it will encourage people to shop locally and support our merchants.”
Community Board 5 was chosen for the program because of its population, proximity to public transportation and bikes lanes, walkability and the high level of car ownership.
The initiative aims to lessen the amount of single occupancy motor vehicle trips that are often the cause of traffic congestion.
“Walking, biking, public transportation and carpooling are all viable urban modes of travel,” said Councilwoman Elizabeth Crowley. “I look forward to this program’s rollout and working with the DOT to make it as effective as possible for everyone.”
Gary Giordano, district manager of CB5, said he is excited the area was chosen to launch Go Smart NYC.
“Middle Village, Ridgewood, Maspeth and Glendale are home to a wealth of local businesses, and this program encourages residents to shop and explore these neighborhoods by foot, transit and bike,” Giordano said. “The more we can walk or use public transit the better off we will be as a society.”