Owner Robert Blatt takes pride in the wide selection of items his store offers, ranging from special collector's items to 100-year-old cameras and newer gadgets.
BlattWorld, which started in Williamsburg back in 2000, now does most of its business on the Internet.
“It’s still competitive pricing worldwide because we ship all around the world,” Blatt said. BlattWorld sells on its website, advertises on social media and thrives on Ebay sales.
Despite his store’s online presence, Blatt said he would still like to have more foot traffic inside his shop. BlattWorld isn’t located on the “retail end” of Fresh Pond Road, he said, and it’s become worse since the Staples nearby closed.
“We are trying to give the same opportunity to people to buy and come in and see the merchandise,” he said.
“Actually, for the consumer it’s even better. On the Internet, you don’t see what you’re getting. Here, you can come in and buy the same thing and you can walk out with it.”
Blatt said the more that customers buy over the Internet, the harder it is for stores to stay alive. That’s why he’s leveraging multiple avenues to reach out to customers.
Looking forward, Blatt said he intends to have more business and better deals for his customers. “We have tremendous amounts of different hard-to-get items, regular items,” he said. “If we don’t have it, we can always get it for them at the right price.”