"Crazy Rich Asians" Making a Cultural Impact in Forest Hills
Aug 14, 2018 | 1286 views | 0 0 comments | 43 43 recommendations | email to a friend | print
By Natalie Rios nrios@queensledger.com “Crazy Rich Asians”, by author Kevin Kwan, is being lauded by the Forest Hills Asian Association. The film is being seen as a step forward for cultural representation as it will feature the first all Asian cast since “The Joy Luck Club” which premiered 25 years ago.

Currently, in Forest Hills, Asian Americans make up 25% of the neighborhood’s population.

“Crazy Rich Asians” centers on Rachel Chu, a New York-based Chinese American economics professor who accompanies her boyfriend to attend a wedding in Singapore. After arriving in Asia for the first time, Rachel is surprised to find that not only is her boyfriend Nick from an incredibly wealthy family, but is also one of the most sought-after bachelors in the country. Between dealing with jealous socialites and Nick's disapproving mother it becomes clear that more money isn’t always a good thing when it comes to love.

The FHAA will also be joined by the Asian American Bar Association of New York. It is their shared mission to increase awareness and promote the release of "Crazy Rich Asians" on August 15th, at 6 pm at the Theater Cafe at 106-05 Metropolitan Avenue. Together, the groups will be distributing "Crazy Rich Asians" movie posters as well as coupons for free popcorn for the film's premiere next door at Cinemart Cinemas.

“We also purposely picked the local Cinemart Cinemas on Metropolitan to support them as they are a community-based independent theatre.” states Edwin Wong, FHAA representative.

“The movie is not just about "Crazy Rich Asians" but a story that many can relate to as it comes to family, love, relationships, humor, dispelling stereotypes and more.”

The Forest Hills Asian Association is comprised of individuals who serve as ambassadors to build relationships between Asian American and non-Asian American communities. Their goal is to act as liaisons in support of businesses, local families, seniors, professionals, all residents, and area elected officials.

Aigner Chocolates, a locally renowned chocolate shop, will also be providing samples and items for purchase in honor of the event. Chinese themed items including dragons, mooncakes, and double happiness shaped chocolates will be available.

“We love having this opportunity to work with the Forest Hills Asian Association because it gives us a chance to engage with the local community and to support representation in films,” says Rachel Kellner, owner of Aigner Chocolates.

To sweeten the deal, Aigner will also apply a 20% discount to your purchase if you show your "Crazy Rich Asians" movie ticket stub at their store located at 103-02 Metropolitan Ave.

Because of the collective efforts of the FHAA, Cinemart Cinemas, and Aigner Chocolates the "Crazy Rich Asians" premiere will certainly be one to remember.
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