Negroni Week raises a glass to a good cause
by Salvatore Isola
Jun 24, 2019 | 2913 views | 0 0 comments | 127 127 recommendations | email to a friend | print
The Negroni, a refreshing drink with a bitter bite, is turning 100 this year, and for the fifth year Imbibe Magazine and Campari are teaming up for Negroni Week.

Negroni Week runs from June 24 to 30. Establishments donate a to a charity of their choice in order to participate. This year, over 12,000 bars across the world are participating, with 235 venues in New York City alone. 

In Queens, the only bar outside of Long Island City and Astoria participating is O’Neill’s in Maspeth.

Danny Pyle of O’Neill’s said this is his first Negroni Week, which at O’Neill’s will benefit City Harvest. “We’re happy to be involved in Negroni Week and help City Harvest help people out that are in need,” Pyle said. “It’s a local charity that I hear a lot of good things about.”

This year, City Harvest will deliver 61 million pounds of food to the more than 1.2 million people who need it across the five boroughs.

Among the drinks O’Neill’s is offering for Negroni Week, there is the classic negroni; the negroni sbagliato, (meaning “mistaken”) which substitutes prosecco for gin; the americano, popularized by James Bond; and the boulevardier, replacing the gin with whiskey. But if you ask Pyle, you can’t go wrong with the week’s namesake cocktail.

The beloved drink is as simple to make as its flavor profile is complex. While tastes differ, the standard recipe is equal parts Campari, sweet vermouth, and gin. With an orange garnish to give a fruity aroma, the negroni is the ultimate summer cocktail.

While filming Black Magic in Rome, Orson Welles said of the drink, “The bitters are excellent for your liver, the gin is bad for you. They balance each other.”

According to legend, the Negroni was invented in Florence in 1919 at the Casoni Bar by Fosco Scarselli for Count Camillo Negroni.

Since then the cocktail has received international acclaim and was among 30 drinks on the International Bartenders Association’s “Unforgettables” list. 

The first Negroni Week was organized by Imbibe Magazine in 2013.

“There was so much buzz surrounding the initiative off the bat that we knew there was something to build on,” said publisher Karen Foley. “The following year, we were able to plan, organize and rally about 1,200 bars to participate.”

Last year, that number grew to 10,000 bars worldwide helping to raise $2 million.

“Our goal is to have a mix of charity partners that address a wide range of issues all over the world so there's something for everyone to feel good about supporting,” Foley said. “We've been lucky to have a lot of support and participation in New York City.”

For more information, visit NegroniWeek.com or consult your local bartender.
Comments
(0)
Comments-icon Post a Comment
No Comments Yet