On the Record
Aug 11, 2009 | 16722 views | 0 0 comments | 431 431 recommendations | email to a friend | print
As a graduate of George Washington University’s undergraduate business program, Alap Vora would have been content working 60-hour weeks in the financial industry. Instead, he chose the retail business route, and as the owner of the soon-to-be-open Concord Market in his hometown of Brooklyn Heights, he vows to do no less.

It could be his love for business that stems from having grown up around his family’s multiple retail establishments, but Vora insists it goes beyond that.

“It wasn’t necessarily just about the business, it was more about the neighborhood and the needs that weren’t being met, and that’s how we modeled Concord Market,” he said.

Though only 24 years old, Vora wanted to take part in the continual gentrification of the neighborhood in which he grew up. When the site of the old Associated Supermarket became available, he made plans to replace it with a clean, modern gourmet market.

He was careful, however, not to give it the image of being too upscale. The vision behind the fully-staffed “food-to-go” department, complete with hot prepared food, salad, a pizza section, deli and coffee station, is to offer customers fresh, delicious lunch options that don’t cost them double digits.

“People do want quality food, people do want quality products, and they do want great service, but they’re not willing to necessarily pay an arm and a leg for it,” said Vora. “We’re trying to bring quality and affordability back together.”

Despite being the owner of a new business during an economic downturn, Vora is enthusiastic. He said that even though fewer people are dining out at restaurants, bars and lounges, people still need to eat three meals a day.

He anticipates this will translate into more sales of groceries and prepared food. He also plans to expand Concord Market through catering and deliveries.

“I don’t think there’s a better time than during a recession or during a down economy to explore different options for businesses,” said Vora. “I think it’s the perfect time.”

Concord Market, located at 91 Tillary Street, will be opening within a month.

(Holly Tsang)

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