The BQE Media Synergy - Traditional weekly community newspapers with a new media focus
by Walter H. Sanchez, publisher
Aug 01, 2010 | 1621 views | 0 0 comments | 13 13 recommendations | email to a friend | print
BQEMedia is a company with long standing, well-established media properties in Brooklyn and Queens. Since 1873 the flagship Queens Ledger has been delivering the news every week to the Queens community. We now have SIX weekly newspapers along with related web sites which cover distinct areas of Queens - which now has 2.3 million residents. The Greenpoint Star, first established in 1881 still lives.We have TWO weekly newspapers in Brooklyn, which boasts 2.5 million residents. We’re not just newspapers any longer. We have a TV show, websites, magazines & mobile news, 2D barcode clips, short text new alerts and much much more. Wake up New York media, the traditional reader is changing the way they want to receive our news.

How We Do It - Communication is now ‘viral’ in nature. If your vehicle is ‘one-way’ YOU are the dinasour

BQE Media owns and operates:

• EIGHT weekly-community 48-page newspapers;

Queens Ledger,

Greenpoint STAR,

Brooklyn Downtown STAR,

Glendale REGISTER,

Forest Hills / Rego Park TIMES,

Leader / Observer of Woodhaven,

Long Island City / Astoria JOURNAL,

Queens EXAMINER

• A quarterly regional glossy 72-page magazine called It’s Queens

• A “LIVE” 1 hr. TV show the 3rd Tuesday of each month at 8PM, called “The Independent” - which we cohost on QPTV.

• Eight hyper-local “New York Press Association Award Winning” news websites (same names as newspapers) with web based Community Marketplace for businesses. (giving search engine optimization to clients by building sites for them)

We have eight “award winning” (web 2.1) news websites (one for each of our regional weekly papers) with stories, video, calendars of events, sports, twitter feeds, blogs and

a Brooklyn/Queens business directory with 35,000 listings. The site is updated all day long, seven days a week. The sites are highly intelligent, interactive sites which allow readers to post their own blogs, events, place free classified ads, comment on stories and interact with all the members/readers and business customers of our Queens Ledger/Greenpoint Star family. That makes much of the information ‘user generated.’ Business partners and customers become more involved with BQEMedia through our web sites. We offer search engine optimization and a business web site development plan which includes metatags, google map finding, video, classified ads, e-commerce, short texting, mobile landing page coupons and more. We build websites for businesses and make them part of our family of our news websites – which affords a healthy online business presence - all searchable.

• 8 Mobile Web Sites / short texting & client mobile landing page development platforms

The proportion of US cellphone subscribers using smartphones jumped to 20% recently. - up from 7% in 2007. According to Forresrter Research data, more than 50% of smartphone owners have bought something over their phone not mobile related over the last six months. So mobile is a viable and important advertising platform for short texting and mobile landing pages..

Mobile Device Sites & Short Texting For Customer Branding & Targeting:

Our business advertising customers are given the opportunity to target patrons through short texting (mobile texting through our master account), in order to create a one-to-one marketing tool. We send ‘short text’ mobile device customers coupons, messages and alerts from our clients. This enables you to collect the mobile information of your customers. Readers / customers who ‘opt-in’ are your best customers. We have a neighborhood local news alert service whereby if you text the name of your town (in our coverage area) ie: ForesHills to the short text 21-321, you are subscribed to our Forest Hills community short text system and will get news alerts for your town. GUESS WHAT: We also include local advertising in that news alert.

Our business advertising customers are given the opportunity to target patrons through short texting (mobile texting through our master account), in order to create a one-to-one marketing tool. We send ‘short text’ mobile device customers coupons, messages and alerts from our clients. This enables you to collect the mobile information of your customers. Readers / customers who ‘opt-in’ are your best customers. We have a neighborhood local news alert service whereby if you text the name of your town (in our coverage area) ie: ForesHills to the short text 21-321, you are subscribed to our Forest Hills community short text system and will get news alerts for your town. GUESS WHAT: We also include local advertising in that news alert.

• Sports Leagues for Kids & Young Adults & An Online Community Sports Network

Hyper-local Sports Leagues.

Online Local Sports Network:

Since 1990, our company has been operating a basketball and baseball league for youngsters in Brooklyn and Queens parks. Participants range in age from 8 – 21.

Heroes Basketball League and Heroes Baseball League has nearly 1,000 participants each year through May and June. Participants join as a team or as individuals and we provide uniforms (with sponsor’s names on them) referees, scorekeepers and for tee-ball we give instruction. This effort allows BQEMedia to send a copy of one of our weekly papers to each participant, affords us the opportunity to put game results and summaries in our newspapers and on the web sites and it creates a great buzz in the community. As ten and twelve-year-old boys and girls see their names in the paper and on web sites. It allows us to grow with our business model of looking at our readers as members of our club. At www.BQESports.com we allow leagues of all sizes to promote themselves and offer the opportunity to network with other leagues in a web site with user generated content & more. Our Queens and our Brooklyn Community Sports Network online is a true hyper-local information sharing site which offers advertisers a chance to target their message to a growing crowd of young people and their families. A typical reader of a community newspaper might not be under 40 year old, but our sports leagues and media following sports is for young families and younger children.

• A Group of Social Networking Sites For communities of Web Users

Our Social Networking Strategy includes consistent local newsy twitter feeds to our followers, short text news alerts for our towns (text ForestHills to 21-321) to be a member of one our hyper-local town news alert subscribers. We are building our reach and brand on a Social Networking Web Site service platform for our readers/members/partners under the name ‘BQELife’ and ‘Brooklyn Life’ in Brooklyn neighborhoods, as well as ‘Queens Life’ in neighborhood throughout Queens. The sites, to be run by our members and readers, allowing hyper-local interaction between readers, users and businesses. These web sites grow organically because the hyper-local groups can easily interact with each other to communicate, prosper and be proactive. New people will join every day. www.BQELife.com

Actually, with the proprietary software platform we have developed groups build and grow a social network on a web site of their own without even consulting us. It includes news feeds, ads, events, a local proprietary search engine and local news columns that we generate from our own sites. It also offers neat tools so that the members of the site have a great web experience and reach out to multiple groups within our family of web sites. People gravitate to sites which share their passionate interests. They search the web and eventually find the content they desire – and have the ability to get it delivered any way they want it.

Magazine:

It’s Queens – the Magazine is a quarterly magazine which is available on 650 newsstands throughout Manhattan, Brooklyn and Queens. It is distributed by Hudson News, MMR as well as our in-house delivery service. It features businesses, movers & shakers and interesting tidbits. It is also the first regional magazine in New York distributed electronically on a ZMag digital platform. Pages come alive right in front of the reader on a computer, ipad or mobile device. Your customers are reading magazines and newspapers this way already. We just did it first – that’s all. It’s called ‘paginated media.’ See www.itsqueens.com

DO YOUR HOMEWORK! – CHECK OUT THE OTHER NEWS OUTLETS IN QUEENS AND BROOKLYN. WE ARE SURE YOU WILL JOIN ALL THE TOP COMPANIES WHO USE US TO GET THE WORD OUT ON YOU.

Join the likes of Home Depot, Con Edison, Port Authority, NYC Department of Transportation, Keyspan, JFK Airport, Madison Square Garden, Radio City Music Hall, Federal Express, Brooklyn College, Queens College. We also have clients which include The NCAA, Airtran, NYC Fire and Police Department, J&R Music, Time Warner, GHI, HIP & Affinity Health Plans – plus hundreds of other top local and national advertisers. They see the value in advertising with us, so should you.

Our Business Model Sets Us Apart

As ‘new world information distributors,’ our model sets us apart. We have developed products within the new technology as a means to be invited by the consumer to enter their world – and their community of inbound information. If they want us on newsprint, we’re there (8 weekly community newspapers), websites, syndication feeds, on facebook, twitter, a digital magazine version, a calendar of events through their wireless mobile device, we’re there. We help our businesses clients stay connected to our community – even as their community evolves. We offer a social networking venue where we will come into their home. It’s how news companies will be effective in the 21st century. Now we will get readers together in social networks, by categories of their passions, engaging the people and grouping them locally. Businesses are included as they can find the social category to which they can provide a service. We become an important part of their lives by being a dear old friend and a mentor to our longtime passionate readers. We are that friend who travels the community and the world as a part of OUR daily lives to provide the comfort of informed and meaningful dialogue of new and consistent information to our readers, which they now require in their daily lives as part of their world. To many, it’s brought to them in social media methods. That’s what sets us apart. At BQEMedia we use our weekly newspapers, various social media, blogs, mobile device publishing platform and traditional news web sites to energize them and make our communities vibrant.

Our properties focus on coverage of events, special sales, calendars of events, crime news, death notices, birth announcements, our opinions, our reader’s opinions, profiles of important people and stories on businesses.



Examples of How We Accomplish A Synergy Between Businesses and Our Family of Readers

With a combination of web efforts, our leadership and longevity in the community newspaper business, we bring a few hundred thousand people together with the hundreds of businesses through sponsorships, partnerships and introductions.

One of our first efforts in the synergy area was to bring together Arby’s Restaurant with our company and introduce them to our Heores league members. We held a coaches meeting at Arby’s (where Arby’s gave out food to 30 coaches), we put the Arby’s logo on the uniforms of the basketball players in the league, Arby’s gave coupons for free food to every child in the program. Arby’s was given the email address of every coach in the program – which they could use to solicit at any time. An Arby’s ad was placed next to the Heroes League game summaries on the web site. Arby’s took full page ads in our newspapers, Arby’s was given a web site on our web site (which had a google map on it, had pictures, coupons and was highly searchable on search engines).

Comments
(0)
Comments-icon Post a Comment
No Comments Yet